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17 Feb
2025
More Than Music: A Performance Felt Everywhere
How Kendrick Lamar’s Halftime Show Took Over Social Media
- Kendrick Lamar’s halftime show captivated 133 million TV viewers, but its true impact exploded on social media amounting to 13 billion views across all platforms and channels.
- Serena Williams’ dancing celebration racked up 180 million views, making it the Super Bowl’s most-watched post.
- Fans' UGC took center stage, making up 77% of halftime-related content and generating 3.7 billion views on social media, turning single performances into viral moments that extend well beyond game day.
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