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15 Feb
2025
Revving Up Engagement
How MXGP & Videocites Transformed Superfans into Growth Drivers
- Videocites’ data-driven approach guided MXGP to adopt a video-first strategy, shifting their focus to high-engagement platforms like TikTok and YouTube, maximizing their potential for audience growth.
- UGC became a cornerstone of MXGP’s success, boosting content views by 42% year-over-year and generating nearly half of all engagement, demonstrating the power of fan-generated content in building lasting connections.
- By tapping into the passion of influencers and superfans, MXGP achieved a 100x increase in platform efficiency, drastically expanding brand visibility and fostering deeper fan interactions.
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