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11 Mar
2025
LA's Brightest Light: Luka Dončić
How the Luka Trade Fueled the Lakers’ Rise to the Season’s Two Most Viral NBA Games on Social Media
- Out of the thousands of NBA games played this season, Luka’s "Revenge Game" against his former team, the Mavericks, claims the #1 spot for most views on social.
- User generated content (UGC) fueled a staggering 865M views from this game.
- For comparison to all other regular season games, this game earned 10x more uploads and 20x more views in comp - placing it in a class of it's own.
- In the end, Luka’s debut and the matchup against the Mavs wasn’t just a game—it became a movement amplified by the fans, the very people who live and breathe the sport.
