As the NFL entered a true offseason and media partner viewership dipped—ESPN alone dropped over 1.5B views—fan-driven content helped lift total league views by +3% YoY, highlighting the balance between owned and earned media.
Organic creators showed up big for MLB’s Opening Month, fueling a 3x jump in video views and 2x more uploads compared to February.
With the NBA and NHL on the cusp of postseason play, March was a quiet buildup. A reminder that when storylines slow, so do the feeds. 
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