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February Industry Report
28 Feb
2025

February Industry Report

Premier events across in-season leagues drive a massive video view count boom

  • 10B views fueled by fan creators, with UGC outpacing NFL-owned content 2:1 and driving two-thirds of total uploads.
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  • Despite fewer uploads, TikTok owned the moment—delivering over 50% of Super Bowl video views and reasserting its cultural grip.
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  • ESPN and Bleacher Report supercharged February—powering record reach for the NHL and lifting NBA All-Star content by +3.8B views.

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