Christmas Day Halftime Show: The Beyoncé Bowl

How Beyoncé’s Halftime Show Went Beyond the Stage to Own Social Media

Beyoncé’s Christmas Day performance drew 27 million live TV viewers, but the real impact played out on social media, where 464 million views came from fan-driven content.
96% of the 1,844 video uploads came from fans, showcasing how user-generated content amplifies cultural moments.
Beyond the broadcast, we revealed how organic engagement turned this halftime show into a lasting digital phenomenon, reshaping how audiences connect with live events.

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